Target Market Analysis

Through evaluating the target audience from a media usage perspective, we will develop a detailed understanding of their media consumption habits, both professional and leisure. This will allow us to cut-through to an audience most likely to convert to employee, whether they’re active or passive job seekers.

At the start of this process, we will consult with you regarding your specific talent requirements. We will combine this knowledge with our online and offline media research tools and with other organisational research (such as employee surveys). Through a precise understanding of the candidate’s overall media habits, our ability to reach them is greatly enhanced.

The media recommendations resulting from our research will be assessed on the basis of:

• reach of the target candidate market; audience cut-through
• cost per media and resulting ROI (improving the quality of your cost-per-hire figures)
• potency of ad placement within the chosen media channel