Account Manager

….I’ve got a client’s website project just moving from the planning stage to design approval so that means working closely with our interactive team. The two site concepts have just come in and been OK’d by the Project Manager to go to the client. As we’ll be writing the site content, I’ve been doing research on suitable language and tone for Gen Y – as one of the most cynical target audiences where advertising is concerned we’ve got to do our homework so we present the client’s information in a credible way on their site and in other advertising.

And as we’re putting video onto the site, I’ve been working with creative and interactive looking at reels and concepts to find a supplier with the right approach.

I’ve just held a conference call with the client to go through activity overall and the collateral that’s being done as part of this recruitment strategy. There’s so much of it I’ve set up a spreadsheet so we can all keep track. And the client’s just told me that they want to attend a Careers Fair in seven working days and need some material ready for the event.

Layla Wood.